Meet Alanna
As Director of the Digital Advertising team at Coalmarch, Alanna's day-to-day is focused on driving the vision and strategy of the Digital Advertising team in order to produce the best results for clients. On any given day, you can find her bouncing around between a wide variety of responsibilities—troubleshooting performance issues, brainstorming with other leaders, collaborating on new initiatives, looking for efficiencies, keeping up to date on the industry, coaching her directs, and more.
After 8+ years with Coalmarch, she's worked her way from an entry level analyst position to leading an entire team, truly learning the ins and outs of the business from the ground up. Her favorite part of her job is cultivating a team culture of shared knowledge, cooperation, and professional growth and finding smart, kind people to fit the bill!
Where can you find Alanna?
When she isn't working, Alanna spends most of her time crafting, reading books, exploring new restaurants near her home in Asheville, NC, and spending time with her dog and husband. She considers herself a serial hobbyist and never has enough time in the day for everything she wants to do!