Who is Coalmarch?

At Coalmarch, we’re a tight-knit group of strategists, creators, problem-solvers, and industry experts dedicated to helping home service brands grow. From the first strategy call to the final site launch, our team brings together years of experience in web design, development, marketing, and customer success — all with one shared mission: to help our clients win.

Meet The CM Team

Leadership

Chief Executive Officer

Chief Operating Officer

Vice President, Product Management

Rachel "RB" Betterbid

Vice President, Digital Marketing

Rachel "RK" Kirkpatrick

Vice President, Growth

Vice President, Dev Operations

Accounts

Mary Stewart Bailey

Senior Manager, Accounts

Manager, Accounts

Team Lead, Accounts

Angel O'Donnell

Caitlin Hightower

Account Strategist II

Account Strategist II

Account Strategist

Account Strategist

Account Strategist

Lindzi McAndrew

Account Strategist

Account Strategist

Account Strategist

Growth

Lead Digital Marketing Consultant

Digital Marketing Consultant

Business Development Representative

Katie McCaskill

Marketing Director

Marketing Operations Specialist

Marketing

Lead Strategist, SEO

Danielle Shander

Lead Strategist, Digital Advertising

Lead Strategist, Digital Advertising

Senior SEO Strategist

Alissa Sclafani

Director, Digital Advertising

Lauren Diachenko

Senior Manager, Digital Advertising

Jared Harshbarger

Digital Advertising Strategist

Digital Advertising Strategist

Fernando Aviles

Digital Advertising Analyst

Senior Digital Advertising Strategist

Josette Borrero

Digital Advertising Strategist

Jessica Majeski

Marketing Project Coordinator

Products

Meredith Porcello

Senior Manager, Project Operations

Lead Strategist, Innovation

Senior Strategic Product Manager

Associate Technical Product Manager

Project Manager

Project Coordinator

Senior Project Coordinator

DevOps

Matthan Heiselt

Lead Front End Developer

Front End Developer

Front End Developer

Operations

Business Operations Manager

Pups

Chief Office Pup

Chief Wag Strategist

Emotional Support & Companionship Specialist

Chief of Security, Senior Officer

Chief Sock Acquisition Officer

VP of Countertop Quality Assurance

Chief Chair Comfort Coordinator

Granola "Nola" Howard

Director, Goofballs

Professional Good Boy (Certified)

Senior Comfort Specialist

Chief Barks & Recreation Officer

Senior Silly Goose Specialist

Head of Cuteness Operations

President of Cheese Stick Affairs

Chief Crumb Inspector & Meeting Nap Strategist

Our Team is Growing

Grow faster. Think bigger. Make your mark with us.

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