About Us
Katie McCaskill
Marketing Director
Meet Katie
In the Office
I joined the Coalmarch team in 2016 as an Inbound Specialist, managing clients' paid campaigns, SEO, writing content, and more. As Coalmarch grew, so did my career, and I found my stride working directly with clients and our team as the Director of Client Success. Now, after a career break to focus on the most important job in the world - motherhood - I am back as the Marketing Director at Coalmarch. From crafting compelling content to strategizing our digital presence, I make sure Coalmarch stands out as the go-to agency for pest and lawn care marketing. Whether it’s building engaging campaigns, analyzing performance data, or making sure we outshine the competition (looking at you, Scorpion and Lizard), I keep our marketing engine running smoothly.
Skills:
Client Service,
Copywriting,
Drupal,
Video Editing,
Google Adwords,
SEO,
Graphic Design,
Online Reputation Management,
Photography,
Project Management,
Social Media
Out of the Office
I am a mother to a 2 year old named Wiley, so the majority of my time outside of work is spent with my boy. When I do get a quiet moment, you’ll usually find me with a book in one hand and a cup of coffee in the other. If you ever want to discuss “Rat King” in excessive detail, I’m always ready.