Rachel Kirkpatrick

As the Vice President of Client Success, Rachel brings over 10 years of experience at Coalmarch to her role, where she plays a critical part in shaping and executing strategies that drive client growth, retention, and overall revenue. With a deep understanding of digital marketing, small business development, and the pest control and lawn care industries, she ensures that Coalmarch delivers tailored solutions that produce measurable, long-term results for its clients.
Rachel leads both the client success and sales teams, focusing on developing strong client relationships and creating strategies that optimize operational efficiency. Her leadership is instrumental in ensuring that both clients and Coalmarch thrive in a dynamic and competitive marketplace.
As a seasoned leader with expertise in leadership, client management, and operations, Rachel is a trusted figure in Coalmarch’s leadership team, consistently driving the company’s success and growth.
When she’s not leading client success and sales initiatives, Rachel loves to travel—both across the U.S. and internationally—always seeking new experiences and destinations. A true Clemson fan, you’ll often find her cheering on the Tigers during football and basketball season.
She enjoys vacationing on the Outer Banks, boating, and spending time by the pool—really, anything that keeps her near the water. When she's on land, Rachel explores Raleigh’s vibrant restaurant scene, indulges in online shopping, and plans her next getaway. Originally from Richmond, Virginia, she has fully embraced life in North Carolina.