About Us
Rachel Betterbid
Vice President, Digital Marketing
Meet Rachel
In the Office
Rachel Betterbid—affectionately known as "RB" by Coalmarchers and clients alike—is a seasoned digital marketing leader with over a decade of experience helping lawn care and pest control businesses thrive. As the Vice President of Digital Marketing at Coalmarch, she spearheads high-performing SEO and digital advertising teams, crafting data-driven strategies that deliver cost-effective, business-aligned results.
Beyond marketing tactics, Rachel thrives on tackling complex business challenges with innovative strategies, embracing new technologies, and developing scalable systems that drive efficiency. She is deeply committed to empowering her team to grow, think creatively, and push boundaries. With a strong passion for both marketing strategy and business leadership, Rachel delivers actionable insights that help business owners optimize their marketing, streamline operations, and achieve sustainable growth.
Where can you find Rachel?
- Webinar on Decoding Your Digital Lead Tracking
- Webinar on Key Marketing Industry Trends in 2025 for Lawn and Pest Businesses
- PMP Industry Insiders Podcast: Is Demand for Home Services Slowing Down? Part 1
- PMP Industry Insiders Podcast: Is Demand for Home Services Slowing Down? Part 2
- Blog: Data-Driven Growth: Why ROI Should Drive Your Digital Marketing Decisions
Skills:
Client Service,
Copywriting,
Google Adwords,
SEO,
Online Reputation Management,
Project Management,
Teaching and Training
Out of the Office
Outside of work, she loves to spend time with family and friends. You can usually find her at the newest local restaurant in Raleigh, planning her next trip, or simply hanging out on the couch watching Bravo and snuggling up to her two cats. Fun fact: when Rachel was living in Wilmington, NC, she would often make extra cash by being an extra on the hit show "One Tree Hill." Look close enough and you can probably catch her in the background of a few episodes!