For more than a decade, Coalmarch has partnered exclusively with home service businesses, with a primary focus on pest control and lawn care. We’ve helped hundreds of owners grow their businesses by creating and executing tailored marketing strategies. During this time, we’ve gained deep and extensive knowledge about the unique challenges pest and lawn operators face. We understand what works – and what doesn’t – when it comes to scaling your home service business. Here are five ways working with Coalmarch can help transform your business:

Optimizing Your Web Presence

A well-established web presence makes your business more visible and discoverable to potential customers. They’ll search for the services you offer, and the stronger your online presence, the more likely they’ll find your business instead of one of your competitors. A well-built and consistently updated website also helps your business establish credibility and trustworthiness. The stronger your website, the better your competitive advantage.

One challenge faced by home service businesses is that Google continues to focus on proximity. It doesn’t matter to Google that location is mostly irrelevant for businesses like pest control and lawn care that go to customers’ homes; they are still focusing on actual physical locations when it comes to search results, and this shows no sign of stopping. It’s essential to have a web strategy that takes this into account.

Unlike Coalmarch, agencies that don’t specialize in home services may have strategies built for brick-and-mortar businesses like law offices or dental practices. Everyone has to work within Google’s ecosystem, but at Coalmarch, we understand the specific ways to promote lawn care and pest control businesses best. The bottom line is that Google might not completely understand service-based businesses, but we do. And we’ll engineer your website and online presence to make the most of it.

Helping You Increase Brand Awareness 

In a crowded and even oversaturated landscape like the home services industry, a strong brand helps your business stand out. What makes your lawn care company different from the others? How can you make yourself stand out in the marketplace?

The key is to have your company be top-of-mind when potential customers are looking for businesses like yours. They might not need your services right away, but when they do, a strong brand will help them remember you first. If they’re already aware of you, they’re more likely to consider and choose you when the time comes. Plus, people are more likely to recommend you through word-of-mouth if they’re familiar with your brand. Here are just a few ways we’ll help you build brand awareness:

• Display ads
• Meta/Instagram ads
• Email campaigns
• Streaming ads
• Print marketing

Setting Realistic Growth Goals 

Do you make it a priority to set specific, measurable, realistic revenue and growth goals for your business each year? This is a crucial exercise – it helps your business succeed by giving you a roadmap to follow and a yardstick for measuring it.

Imagine setting out on a cross-country road trip without a map or GPS – how would you navigate obstacles and gauge your progress? Setting goals ensures that every team member knows exactly what needs to be accomplished in each time frame. Setting realistic growth goals is not just about the destination; it's also about the journey. Defining these goals compels you to analyze your business landscape, understand market trends, and identify potential challenges. This knowledge becomes a compass for prioritizing and investing resources wisely.

Having goals in mind also helps you assess your success; without concrete goals, success becomes a subjective concept. Setting measurable targets gives you a tangible benchmark for success, allowing you to objectively evaluate performance, measure achievements, and identify areas for improvement. By reflecting on what worked and what didn’t, you gain valuable insights into the dynamics of your business.

Your Coalmarch team will guide you through this process. We’ll share our industry knowledge with you to give you a good idea of where to start – what’s the current state of the industry, and what would realistic growth goals look like for you? Then, we’ll create a strategy for the year along with regular checkpoints to measure your progress, including monthly, quarterly, and annual performance and strategy meetings. We’ll outline a budget that aligns with your goals, provide year-over-year performance data and insights specific to your business, and identify opportunities outside of what you’re currently doing to help you achieve your growth goals.

Going Beyond Digital Marketing 

Digital marketing is only part of what Coalmarch can do for you. We offer a complete suite of marketing and tech services, all designed to create maximum growth for your business, including:

Customer Profiling

Get a snapshot of your ideal customer created from the data you already have on your existing customers. Your customer profile outlines the specific demographic that is most likely to purchase from you so that you can maximize your ROI, go after low-hanging fruit, and hyper-target your marketing efforts.

Print Marketing

Our team will custom-create compelling print marketing pieces and campaigns for you – cross and upsell, prepay letters, posting signs and invoices, direct mail postcards, and more.

CareerSites

We’ll help you market your company to potential employees with a CareerSite that tells your unique story and builds your employer's brand.

Building a Relationship as a True Industry Partner 

Our goal is to go beyond transactional services to build lasting relationships with our clients. We see ourselves as an extension of your business, so your success is our success. With transparent data and consistent, open communication, you’ll have total visibility and access to all of your accounts, so you’ll never wonder exactly what we are doing on your behalf. But ultimately, we prioritize being a resource for you in the pest and lawn space. Because we understand your business, we know how best to market it.

Learn More

Ready to learn more about how Coalmarch can help you elevate your business? Get in touch today to schedule a free consultation. We’d love to show you how much we can do for you.