What Do Lawn Care Companies Do In the Winter?

Lawn care companies offer a variety of services year-round to their clients. In the winter, they often focus on snow removal and ice management. This can involve clearing snow and ice from sidewalks, driveways, and parking lots. They may also treat these areas with salt or other chemicals to prevent ice from forming. In addition, lawn care companies may offer lawn mowing and leaf removal services year-round. By keeping up with these basic maintenance tasks, they help their clients keep their yards looking their best year-round.

1. Refresh Your Lawn Care Website

If it feels like it's been a while since you've given your website some love, it might be time for a refresh. Even if not much has changed for your business, updating your website is key to maintaining a professional online presence. Start by taking a look at the design: Is it outdated? Slow to load? Hard to navigate? Then go over your content. Make sure it’s search-engine-optimized, easy to read, and includes helpful, useful information. If you want potential customers to easily find your website, add fresh content regularly. Search engines favor newer content when they display results, so keeping your site up-to-date makes it more likely to appear near the top. If this feels like a big undertaking, partner with marketing experts to create an attention-grabbing website.

2. Improve Your Lawn Care Social Media Channels

Your potential customers will research you on social media, so it's important that you have a presence. You don't need to be an influencer, but you should be present and engaging with them—post photos of past work, describe your services, answer questions and comments promptly.

3. Keep Your Marketing Strategy Going

It's never too soon to start promoting your spring services. Keep past, current, and potential customers in the loop if you're changing or expanding your services, offering special rates, or moving into a new neighborhood. There are many different ways to get the word out about your winter landscaping services!

4. Order Your Personalized Materials

Plan ahead by ordering your personalized materials early. For example, do you have enough lawn signs? What about business documents like envelopes and invoices? If you need more door hangers or leave-behind pieces, order them sooner rather than later to avoid the rush and make sure you have everything on hand when you need it.

5. Send out Pre-Pay Letters For Next Year

By doing this, not only will your customers be certain to come back next season, but you'll also have a much-needed cash influx.

6. Promote Your Additional Offerings

Do you offer snow removal, gutter cleaning, holiday light installation, or other fall and winter services? Spread the word wherever you can! Social media is a great way to promote your offerings.

7. Refresh Your Uniforms

Make sure your team is ready to roll and represent your brand in the field with freshened, seasonally appropriate apparel. They’re your brand ambassadors out in the community – make sure they’re looking their best.

It might not feel like it right now, but spring is closer than you think! Partner with Coalmarch today for data-driven, results-proven marketing that delivers the leads you need and sets your company up for success in every season. Get in touch today to get started!