Meet Danielle Shander
Danielle is a Lead Strategist on the Digital Advertising team who brings strategy, structure, and a love of learning to everything she does. She joined Coalmarch in 2020 as a Search Engine Marketing Analyst and has since grown into Manager and Lead Strategist roles, gaining experience in people leadership, advanced campaign strategy, and helping clients navigate the ever-changing digital landscape.
She’s energized by testing new ideas, getting to know clients, and helping both people and businesses reach their goals. Danielle thrives when she’s building efficient processes, tackling big-picture challenges, and partnering across teams to deliver high-performing results.
Outside of the office, Danielle spends many summer weekends at Lake Gaston, where she can be found reading by the water. She also enjoys exploring new coffee shops and restaurants around Raleigh. At home, she has two sweet cats named Lewis and Stella that take up 90% of the photos in her camera roll!
The part of my job I enjoy most is connecting with clients and seeing firsthand how the work we do moves them closer to their goals. Being able to build relationships and watch our strategies translate into real results is incredibly rewarding for me!
One lesson I’ve carried throughout my career is that change is inevitable, but approaching it with adaptability and curiosity turns it into an opportunity instead of a setback.
I love to read and hardly leave the house without a book in hand! Swapping book recommendations is one of my favorite things—there’s always something new to discover.