Smart. Strategic. Digital Advertising Built for ROI.
Marketing Has Changed. We Make Sure You Stay Ahead.
Search behavior, privacy regulations, and platform algorithms are constantly evolving. What worked a year ago in digital marketing won’t cut it today. Costs are rising, AI is transforming targeting, and platforms like Google and Meta are rewriting the rules. The old playbook doesn’t work anymore.
Today’s success comes from adapting quickly, guiding platform AI with strong data, and combining it with deep industry knowledge. At Coalmarch Marketing, we don’t just run paid ad campaigns - we act as a strategic partner, helping you navigate constant change while keeping lead quality and cost efficiency front and center.
We’re not here to chase clicks. We’re here to help you win more of the right leads, at a price that drives growth.
Where We Advertise
We manage millions in ad spend every year for service brands across the country. Our campaigns run on the platforms that matter most for visibility, conversion, and scalability. These aren’t one-size-fits-all solutions - each one plays a distinct role in your digital strategy, selected based on your goals, audience, and market conditions.
The foundation of search advertising. Intent-driven, high-converting, and essential for capturing bottom-of-funnel traffic.
Built specifically for local service providers. These ads appear above traditional search results and deliver high-quality leads with verified trust signals.
Ideal for brand awareness, retargeting, and visual storytelling.
Video-based campaigns that build brand credibility and educate prospects. Great for markets with longer sales cycles or heavy competition.
Hyperlocal targeting that reaches homeowners in specific neighborhoods. Perfect for community-based service businesses.
Niche audiences with strong interests. Effective for targeting specific conversations or communities relevant to your services.
Often overlooked but valuable for reaching a slightly older, higher-income audience. Adds incremental volume at a lower cost.
Advanced targeting across the web. Useful for outbound campaigns, competitor conquesting, or multi-touch remarketing.
The Coalmarch Marketing Difference
We don't believe in templates or guesswork. Every campaign is built from the ground up - driven by data, refined by strategy, and elevated by creativity.
We begin by understanding your business inside and out: your service area, profit margins, seasonality, and lead volume goals. From there, we craft a plan that strikes the right balance between efficiency and aggressiveness - designed to get you as many qualified leads as possible without sacrificing quality or ROI.
What sets us apart isn’t just what we do, it’s how we do it. Our team blends local market research, conversion-minded creative, and budget forecasting to help us move faster and work smarter. That’s where AI comes in - not as a replacement for strategy, but as a tool to enhance the quality of our work.
We’re not waiting for the industry to change- we’re building what comes next, and helping our clients stay ahead of it.
Our Strategy
We’re not here to let the algorithm decide your ROI. Our team combines industry expertise with agile strategy and relentless optimization.
The fastest growing pest control and lawn care businesses work with Coalmarch Marketing because we:
- Act fast when platforms shift
- Focus on real, quality leads, not just impressions
- Bring strategy and transparency to every dollar spent
- Treat AI as a tool - not a substitute for expertise
Staying Ahead of What’s Next
Performance Max
Google's AI-driven campaign format is powerful, but we’re cautious. We test it strategically and avoid handing over full control until results prove it.
LSA Shifts
Ranking factors like reviews, contact options, and booking tools now directly impact performance. We optimize accounts to stay competitive.
Privacy Changes
With cookies disappearing, we’re helping clients build stronger first-party data strategies to fuel targeting and tracking.
AI Overviews in Search
Ads are appearing in new places, often with no visibility. We’re watching closely and adjusting campaigns to account for what’s next.
FAQs
We use it to move faster and make smarter decisions—not to automate away the work. Our strategists stay in control. We use AI to:
- Accelerate service area and audience research
- Build smarter budgets with real-world forecasting
- Identify patterns in large performance datasets
- Clean up wasted spend through negative keyword automation
- Rapidly test messaging and match ad copy to personas
- Create scalable, conversion-optimized landing pages
Your paid ad budget should align with your goals, your market, and the demand for your services. If you’ve advertised on Google Ads before, we’ll review your historical data to understand what’s worked and what hasn’t, but we don’t lean on it too heavily—most accounts are structured differently than how we build campaigns, and rebuilds often unlock performance that past setups couldn’t.
We also use Google’s keyword planner (along with what we see across similar markets) to understand search volume, seasonality, and competition for your core services. That lets us estimate what it will realistically take to earn consistent visibility and drive steady, qualified leads in your area, instead of guessing or starting with a one-size-fits-all number.
As a benchmark, lawn and pest companies typically invest 7–12% of annual revenue in marketing, with roughly 40–60% of that spend allocated to paid ads. Where you land in that range depends on how aggressive your growth targets are, how competitive your market is, and how much capacity you have to fulfill new work. We’ll help you pinpoint a budget that supports your goals today while giving you a clear path to scale as results come in. And importantly, we don’t lock you into a fixed spend level—we’ll share real-time visibility into pacing and spend opportunities each month so you can adjust up or down as needed and stay competitive when market conditions shift.
Local Services Ads (LSA) and Google Ads both help you capture customers searching for your services, but they function differently.
LSAs appear at the very top of the page with the “Google Verified” badge and operate on a pay-per-lead model. Targeting is mostly automated, which makes LSAs great for high-intent calls but gives you limited control over who sees your ads.
Google Ads offers full customization. You pay per click and can control keywords, locations, bidding, and messaging. This makes it easier to scale lead volume, promote specific services, and optimize performance over time.
Bottom line: LSA delivers quick, high-intent leads with minimal management. Google Ads gives you precise control and the ability to scale.
We actively monitor your campaigns to make sure your budget goes toward real customers—not irrelevant searches or spam. When we spot unqualified queries, we add them to your negative keyword lists to prevent your ads from showing again for those terms. We also review search data regularly to identify trends, block out services you don’t offer, and tighten targeting where needed. If leads start coming from outside your service area, we can add negative locations to stop ads from appearing there.
This ongoing cleanup helps keep your ads focused on the most qualified users and protects your budget from wasted spend.
We optimize your campaigns continuously. We monitor performance throughout the week and make updates as soon as we see opportunities or issues. That includes adjusting budgets in real time, updating bids, refining keywords, adding negative keywords when unqualified searches appear, and reviewing location and audience data to keep your targeting tight. Because search behavior and competition change quickly, ongoing optimization ensures your budget is always aligned with what’s performing best and driving qualified leads.