Meet Janelle Lucas
Janelle started at Coalmarch in 2021 as an Account Strategist and has grown into her current role as a Team Lead, where she now focuses on holistic marketing and client partnerships on a broader scale.
She’s known for building strong relationships and becoming a true extension of her clients’ businesses—guiding integrated, multi-channel marketing and keeping an active feedback loop between strategy, operations, performance, and goals.
Outside of work, Janelle is a proud dog mom to Leo (her Shih Tzu). You’ll usually find her at a barre class, deep in a good thriller, out for a walk, or catching up with family and long-distance friends.
I was a Division I diver at the University of Idaho and a four-time conference champion in the women’s platform event!
Lead with curiosity. Don’t stray from questions—there’s no such thing as a dumb one, and the best work usually comes from asking the extra “why.” Everyone in business is a fellow human working toward some connected goal. Stay grounded (and rooted) in that. Choose transparency over spin—clarity wins in the long run.