Meet Josette Borrero
Josette Borrero is a Digital Ads Strategist with a passion for creating smart, scalable campaigns that help clients achieve their goals. Her journey in digital marketing began while helping her husband grow his entertainment business, where she discovered the power of strategic online campaigns. She joined Coalmarch as a Digital Marketing Analyst, quickly refining her skills in search engine marketing, and later advanced to Digital Marketing Strategist, taking on greater responsibility and sharpening her strategic approach.
Josette specializes in bid strategy, account structure, targeting, performance monitoring, and budget management. She is committed to helping clients succeed by delivering innovative, results-driven solutions and approaches every project with curiosity, focus, and dedication to maximizing performance.
Outside of work, Josette enjoys spending time with family and friends, cooking, gardening, exploring new music and cuisines, and continually learning new things.
I enjoy getting to know my clients—the industries they operate in and the services they provide. Every client is unique, and understanding their goals and challenges allows me to connect with them on a deeper level.
The world of digital advertising is constantly evolving, and there’s always more to learn. Whether it’s updates from Google, the emergence of new platforms, or innovative strategies, every change presents an opportunity to grow and sharpen your skills as an advertiser.
I love baking, whether it’s for family and friends or simply for the joy of it. I’m fascinated by the endless flavors and aromas that can be created, and I enjoy the creativity and care that go into every baked treat.