Meet Lauren Diachenko
Lauren Diachenko is a Senior Digital Ads Manager at Coalmarch who has spent the past six years helping small businesses grow through thoughtful, results-focused digital advertising. Since joining in 2019, she’s progressed from Digital Ads Analyst to Strategist to Senior Manager, building deep expertise in digital advertising and team leadership along the way. Lauren’s strength is turning client goals into clear, customized ad strategies that drive meaningful performance.
Lauren brings a steady, people-first approach to her work. She loves partnering with clients to make digital ads feel understandable and impactful, and she’s equally passionate about coaching her team — guiding, supporting, and helping each person grow into their best at the job. For Lauren, great results come from strong strategy and strong relationships.
Outside of work, you’ll usually find her reading, exploring Raleigh, or happily showing off photos of her dog, Phoebe—the chief office pup.
A great digital advertising strategy starts with great listening and partnership. The better I understand a client’s real goals and challenges, the stronger the strategy becomes. Performance matters, but clarity and trust are what make performance sustainable.
Seeing progress — both for clients and for my team. I love watching businesses achieve goals, and I get the same satisfaction from helping someone on my team grow into a more confident, capable version of themselves. Those wins feel personal in the best way.
I lead with honesty, curiosity, and support. With clients, that means being transparent about what the data is saying and what we’re doing next. With teammates, it means coaching, celebrating progress, and creating a space where people feel safe to ask questions and keep improving.