Meet Rachel "RB" Betterbid
Rachel Betterbid—affectionately known as "RB" by Coalmarchers and clients alike—is a seasoned digital marketing leader with over a decade of experience helping lawn care and pest control businesses grow. As the Vice President of Digital Marketing, Rachel oversees Coalmarch's Account Management, SEO, and Digital Advertising teams, spearheading data-driven strategies and constantly evolving digital marketing services that help our clients stay ahead of the curve, beat out their competition, and ultimately reach their business goals.
Rachel brings a consultative, holistic lens to every client relationship and strategy. She enjoys helping her team and business owners connect the dots across their marketing, sales, operations, and customer experience, believing that sustainable business growth comes from analyzing the business as a whole—not a set of silos.
Beyond marketing, Rachel has a passion for tackling complex business challenges, building high-performing teams, and developing scalable systems that deliver results, efficiency, and consistency. She empowers her team to think outside the box, solve problems creatively, push boundaries, and operate with an ownership-driven mindset.
With a strong passion for both marketing strategy and business management, her leadership helps business owners take a holistic approach to their marketing and achieve sustainable growth. The result is a marketing organization that delivers measurable impact and helps business owners grow with clarity and confidence!
Solving messy problems. I love taking something complex and turning it into a clear, scalable path forward—for both clients and our internal teams!
Constantly pushing for better—better strategy, better systems, better outcomes. If we aren't growing, we might as well be dying! Also, I answer to “RB” more than my actual name.
Try new restaurants in Raleigh, plan my next trip, go antiquing, and decompress with a good anthology thriller TV series on the couch. Bonus points if my two cats and takeout sushi are involved!
When I lived in Wilmington, NC, I made extra cash as an extra on “One Tree Hill.” If you look closely, there’s a decent chance you’ll spot me in the background of a few episodes!
Marketing your home services business without tracking ROI is like driving with your eyes closed. Every dollar you invest in digital marketing should drive measurable results, but most pest control, lawn care, and HVAC companies struggle to connect their marketing spend to actual revenue.
