4 Ways to Turn Website Visitors into Customers for your Pest Control Company
It's a common misconception in the pest control industry that having a website means people will find it, submit a contact form, and become a customer. The unfortunate reality is that just having a website up isn't enough. It's tricky enough to get people to your actual website. Once they are there, what are you doing to turn them into customers?
The 3-Step Conversion Framework
In Donnie Shelton's book Grow, he dedicates an entire chapter to this topic (read more here!). The secret to getting pest control and lawn care customers to convert is this:
Every Page Should Follow These Principles:
- Every page is an advertisement
- Every page follows the 3-step model:
- Get their attention
- Get them engaged
- Call them to action
- Every page should be set up as a sales funnel
4 Actionable Ways to Increase Conversions
It's easy to read this and say, "Sure, this makes sense." But it can be challenging to apply this to your own website and determine what to change. Here are some suggestions on how you can actually apply this to your website:
- Develop content that your customer can relate to. If your website has a page for bed bug solutions, the headline could say, "Worried about bed bugs? We've got the solution."
- Offer coupons that catch customers' attention. You're probably already offering coupons, but placement is key. Placing coupons at the top of the page, so they're among the first things your customer sees, is a good way to engage them early.
- Put your reviews on your services page. 92% of customers read online reviews before deciding on a service provider. Your services page is a great place to showcase what your customers love about you.
- Make sure your contact form is easily accessible from any page. Most of the time, customers prefer to fill out a contact form rather than call you. If your customer can't find your contact form, they will move on.
Next Steps
Making these quick updates to your website will hopefully help you turn some of these website visitors into paying customers. If you're interested in learning more about the thought process of being a pest control customer, download our free eBook, "How Do Pest Control Customers Buy Pest Control?"!
Ready to optimize your website for conversions? Download our free eBook to understand your customers' buying journey and learn how to meet them at every step.
