Meet Madison Bryant
As a Senior Strategic Product Manager, Madison is well versed in leading digital products in fast-paced marketing environments. At Coalmarch, she oversees the full product ecosystem, including the custom website platform, reporting tools, and marketing hub. Her expertise spans project management, product prioritization and strategy, and go-to-market strategy, with a focus on building scalable products aligned to business objectives.
Madison is known for her organized, transparent, and consistent approach to work. She cares deeply about clear communication, solving complex problems, and finding smarter ways to work. She enjoys connecting directly with clients and teams to understand how products impact their day-to-day work and uses those insights to guide strategy, features, and timelines across products.
A transplant from Colorado, Madison can often be found exploring Raleigh and the greater North Carolina area. She is usually reading a good book at a local coffee shop, listening to a podcast, at a workout class, or spending time with her sweet dog, Sonny!
I’m inspired by seeing how well-built products directly improve both our team’s work and our clients’ success. I’m driven by clarity, organization, and solving real problems in practical ways, always with the goal of building products that truly matter.
Transparency and clear communication guide everything I do. I believe being open, consistent, and honest builds trust, keeps teams aligned, and leads to better outcomes for everyone involved.
The same drive I bring to work shows up in my personal life through fitness. I love working out and am a certified yoga instructor, which gives me an outlet to stay energized, focused, and continually challenge myself.
Understand why the CMS behind your website matters and why Coalmarch builds on Drupal instead of WordPress. Drupal offers stronger performance, security, flexibility, and scalability for growing service businesses. Coalmarch’s custom Drupal platform is tailored to pest and lawn companies, supporting SEO, fast load times, better lead capture, and easy updates. While WordPress is more common, Drupal provides a stronger long-term foundation for marketing and growth, which is why Coalmarch uses it.
Data privacy laws are evolving fast, and for pest and lawn care companies, compliance builds trust as much as it avoids fines. Coalmarch helps businesses stay compliant with cookie banners, secure forms, and clear privacy policies—while shifting marketing strategies toward first-party data that drive growth in a privacy-first world.
At Coalmarch, we believe the best website integrations are the ones that actually work. Our platform connects seamlessly with trusted tools like WorkWave CRMs, CallTrackingMetrics, and Google services to deliver reliable performance and clear reporting—without the instability of third-party middlemen. Learn how our focused approach to integrations helps home service businesses stay efficient, informed, and connected.