The Right Connections: Coalmarch’s Approach to Website Integrations

For home service businesses, technology should make things easier—not more complicated. The right integrations improve efficiency, provide accurate reporting, and create a smoother experience for your internal teams and customers alike. At Coalmarch, our website platform is designed with that in mind. Instead of offering every possible integration, we focus on the ones that are reliable, widely used in the industry, and proven to deliver results.

Do you integrate with any third-party online booking platforms?

We don’t currently offer direct API integrations with e-booking platforms. However, we’ve built solutions that make it easy to connect your website to systems like ServiceBot and Click to Buy. With ServiceBot in particular, we provide full tracking and reporting so you can see how users are converting in your booking tool and where leads are coming from, directly on your Coalmarch Marketing Dashboard. It’s a seamless way to give customers the convenience they want while ensuring you maintain insight into performance.

What integrations do we offer (and can you integrate with my CRM)?

Our platform supports a set of carefully vetted integrations to ensure reliability, accuracy, and value for our clients. These include:

• WorkWave CRMs: PestPac, SalesCenter, ServiceAssistant5
• Google Tag Manager (GTM)
• Google Search Console (GSC)
• Google Analytics
• Google Business Profile(s) (for displaying reviews directly on your site)
• Anti-Spam module (to cut down on junk form submissions)
• CallTrackingMetrics (for call tracking and lead reporting)
• Google Address Auto Complete

When considering new integrations, we don’t just add them for the sake of it. We evaluate each one for stability, risk, and overall benefit to our client base. That way, you can feel confident knowing the tools you rely on are supported by direct, high-quality connections.

Do you integrate with other CRMs (like FieldRoutes or HubSpot)?

No—we only integrate with WorkWave CRMs (PestPac, SalesCenter, and ServiceAssistant5). These CRMs are industry leaders, and through our strategic partnership with Workwave, we have direct API access to connect with your CRM at no additional charge to you. Direct access matters because it means your data flows smoothly without depending on third-party “middlemen” like Zapier. While platforms like Zapier can create quick connections, they often introduce instability, limited functionality, and added risk. By focusing on WorkWave CRMs, we can provide deeper, more reliable integrations that truly support your business operations.

Can I add live chat, call tracking, or other tools?

Yes—you have options. Our platform offers a direct integration with CallTrackingMetrics for reliable call tracking and reporting. Beyond that, we can add tracking scripts, such as Meta Pixel, to support your marketing efforts. If you’d like to use live chat or similar features, we can also embed those third-party modules directly onto your site.

Why It Matters

At Coalmarch, our philosophy is simple: quality integrations over quantity. By focusing on proven tools and direct API access, we give our clients fewer headaches, stronger reporting, and the confidence that their systems will work consistently.

If you’d like to learn more about how our integrations can support your business—or discuss a specific integration you’re interested in—our team is here to help.