Why We Use Drupal - And Why It Works Better For You

Choosing a CMS is one of the most important decisions you’ll make when building or redesigning your website - but most businesses don’t even realize it.

A CMS, or content management system, is the software that powers your website behind the scenes. It controls how content is created, managed, and displayed - and it impacts everything from performance and SEO to how easily your team can update the site. So when you're choosing a website provider, you're also choosing the CMS they use (even if it's not something you think about right away). At Coalmarch, we use Drupal because it offers greater flexibility, control, and long-term performance advantages than any other CMS.

Choosing the proper CMS isn’t about popularity - it’s about performance, scalability, and flexibility.

WordPress might be the household name in content management systems, but at Coalmarch, we’ve chosen a different path. We’ve built our entire website platform on Drupal because it gives us the tools to create high-performing, scalable, and secure websites that support our clients’ long-term goals.

Let’s walk through why Drupal is the backbone of our web strategy - and how that choice helps your business grow.

Drupal vs. WordPress: Not All CMSs Are Created Equal

We get it - WordPress is everywhere. It’s widely used, user-friendly, and great for bloggers or businesses that want a quick way to get online.

But our clients aren’t just looking for a pretty website. They need a marketing engine that drives leads, improves SEO, and grows alongside their business. That’s where Drupal shines.

Drupal is built for developers, which means it’s powerful right out of the box. It’s designed to support complex content, multiple locations, and high traffic - all things that matter for growing service businesses. Instead of relying on a patchwork of paid plugins like WordPress, Drupal offers a robust library of flexible modules that don’t weigh your site down.

When you need more than a basic web presence, Drupal delivers.

Customization Is Where Drupal Pulls Ahead

At Coalmarch, we’ve taken Drupal a step further. Our internal platform is built on Drupal to meet the unique needs of pest and lawn companies.

That means every site we build is designed on a framework that supports SEO, conversions, and user experience right from the start. We structure pages to guide visitors toward action. We make admin tools intuitive to the industry's needs - incorporating tools for seasonality or streamlining Google Business Profile integrations, for example. And because we’re not stuck working within the limits of off-the-shelf plugins, we can create exactly what your business needs. Backed by user testing and data, we can build and structure your custom Drupal platform to drive conversions for your business.

From the way leads are captured to how pages are structured, every detail is customized to make your site work smarter - not harder.

Performance, SEO, and Long-Term Growth

Speed Matters

With Drupal, your site benefits from advanced caching and clean code, which helps pages load faster. That means a better user experience - and better rankings in Google.

Plus, since all of our client sites share a standard structure, we can roll out updates and improvements across the board within hours. That agility helps us keep your site running at its best, even as the digital landscape evolves.

Stronger SEO Tools

Our Drupal setup enables us to manage your site’s metadata in a single centralized location. This makes it easier for our team to audit, adjust, and optimize your SEO following an algorithm update or performance review.

Better Security

Drupal has a dedicated security team and one of the most active open-source communities worldwide. Security updates are released regularly and come with detailed documentation. On our end, we proactively review and implement those updates to keep your site secure and up to date.

Common Concerns (And Why They Don’t Hold Up)

“Are you just forcing us onto Drupal?”

Not at all. We’ve chosen Drupal because it’s the best tool for the job. Just as you use the best products to treat a lawn or eliminate pests, we use the CMS to build faster, more reliable websites for our clients.

“Is WordPress easier to use?”

Sure. But our goal isn’t to hand you a website that’s easy to tweak - it’s to deliver a site that performs. We’ve built the backends of our Drupal sites with usability in mind, so clients get the latest and greatest without compromising the digital marketing strategy or risking breaking things or slowing your site.

“Will SEO performance dip after the switch?”

There can be a temporary dip, primarily if your previous site used a different URL structure. For example, WordPress often uses trailing slashes in URLs, while Drupal doesn’t. To Google, those are other pages, so it must recrawl and reindex your content. But we prepare for that and implement strategies to minimize the impact. In the long run, Drupal gives us better tools to drive stronger SEO performance.

We Build for Performance, Not Popularity

We didn’t pick Drupal just to be different. We chose it because it helps us deliver better websites - and better results - for our clients.

WordPress might work for businesses that want a simple site and don’t mind paying for plugins to do the heavy lifting. But we’re focused on helping you grow. That means we need a platform that’s customizable to fit the industry's needs, scalable, secure, and built for performance. And that’s precisely what Drupal offers.

It’s not just a CMS - it’s the foundation for a more innovative digital strategy.

That’s why we use Drupal. And why it works better for you.