Coalmarch Marketing Insights
Marketing your home services business without tracking ROI is like driving with your eyes closed. Every dollar you invest in digital marketing should drive measurable results, but most pest control, lawn care, and HVAC companies struggle to connect their marketing spend to actual revenue.
As our Coalmarch family grew, so did our need for a new home. In March 2014, Coalmarch made the gigantic move from Wilmington Street to Fayetteville Street in downtown Raleigh.
We all know those companies- the “fusion” companies that try to be multiple things. They try to do lawn care, pest control, crawl space restoration, mold removal and a variety of other things.
Link building is a simple yet crucial element of online marketing that involves getting other websites to link back to your site.
Keeping all the moving parts of your business running smoothly can be a challenge. When you get busy, something that can often slip is inspections. Inspections however, are a key component in making your business run more efficiently.
Summer is on its way out, and so are your seasonal employees. While it’s tempting to take a shortcut and send them on their way with nothing more than a handshake, you’ll do your business a favor if you treat their departure the same as any other employee’s.
Have you heard? Google recently made pest control an eligible service category for their home service based advertising platform, Local Services by Google.
If you own a lawn care or pest control company (or a similar service-based company), then you are likely interested in growing your revenue year over year. This means you need to acquire new customers on a regular basis, to fuel that growth as well as make up for attrition.
Maintaining a happy customer base makes life easier, it’s a universal truth. These clients leave stellar reviews, they sing your praises to their peers, and they refer new customers to your business.
Contributors
How does your marketing performance stack up against others in the industry? Our annual marketing benchmark report breaks down marketing spend, lead costs, and performance trends across hundreds of pest and lawn businesses — giving you the data you need to make smarter decisions for the year ahead.
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