Coalmarch Marketing Insights
Marketing your home services business without tracking ROI is like driving with your eyes closed. Every dollar you invest in digital marketing should drive measurable results, but most pest control, lawn care, and HVAC companies struggle to connect their marketing spend to actual revenue.
For home services businesses like yours, Google Ads pay-per-click (PPC) campaigns are an integral part of a successful digital marketing strategy—an effective way to drive traffic and leads to your website with targeted advertisements.
Are you paying enough attention to your Google Business Profile (formerly known as “Google My Business”)? If you’re sleeping on this increasingly important page, it’s time to wake up.
Although your lawn care business might have downtime during the winter months, there are ways to stay afloat and prepare for a successful spring.
The days of customers finding your lawn care business in the Yellow Pages are over. Online search is king, with Google dominating, as 97% of users head online to research local services.
Brand affinity refers to the connection your customers have with your company – the emotional tie that keeps them coming back no matter what your competitors do because they identify with and trust your brand. And it’s truly important to your business.
Social media allows us to spread our news across the world quickly, and search engines make it possible to find information at the drop of a hat, yet for small business owners, it remains a struggle to get in front of their local customer base.
You can find seasonality in almost every business and the fact of the matter is that ebbs and flows are just a natural part of running a small business. The pest control industry experiences seasonality more often than other industries due to the nature of pests. How often do you think about seasonality when setting a budget for the year? Do you wonder if what you have budgeted will be enough for you to reach your growth goals? Get tips on what you should consider when planning your seasonal marketing budget for the year.
Think of onboarding as the foundation of your new employee’s experience at your pest control or lawn care company. Onboarding new CSRs efficiently and effectively is as important to your customers as it is for your team and business.
How is Coronavirus going to impact small businesses in the home service industries? Pest control and lawn care businesses may actually grow.
Is your pest control business listed in the right places, with the right info? Learn why local listings matter, and how to clean them up!
With over 3.5 billion daily searches, Google continues to dominate the search industry; but today, Google Ads is far from the only player in the game. Learn how Local Services by Google, Microsoft Ads, and paid social channels can move the needle for your business.
It’s a common misconception in the pest control industry that having a website means people will find it, submit a contact form, and become a customer. The unfortunate reality is that just having a website up isn’t enough.
In 2017, service-based industries like pest control, lawn care, or HVAC are often perceived as a boys’ club, especially when it comes to technician positions.
For those of you who are new to Basecamp, it may be difficult to understand at first. However, with a little training, you will be well on your way to understanding the basics to get you ramped up on your new website or marketing project.
Contributors
How does your marketing performance stack up against others in the industry? Our annual marketing benchmark report breaks down marketing spend, lead costs, and performance trends across hundreds of pest and lawn businesses — giving you the data you need to make smarter decisions for the year ahead.
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