Coalmarch Marketing Insights
Marketing your home services business without tracking ROI is like driving with your eyes closed. Every dollar you invest in digital marketing should drive measurable results, but most pest control, lawn care, and HVAC companies struggle to connect their marketing spend to actual revenue.
Ever wondered why some businesses rank higher on Google despite offering similar products or services? Proximity plays a key role in search engine rankings, and for service area businesses like pest control, effectively managing this factor is crucial to maintaining online visibility and competitiveness.
Imagine your pest control business buzzing with activity as your emails land in the right inboxes at the perfect time. Email marketing, often underutilized in the pest control industry, can effectively and affordably help you reach a vast potential clientele.
Starting a new business venture and need a domain name? Securing the right domain is crucial for your online presence and business success. Here are three simple steps to get you started.
A marketing bundle is a package of related products or services offered together to attract and engage customers, providing both convenience and cost savings. This strategy helps businesses boost sales, attract new clients, and enhance customer loyalty by delivering a comprehensive and compelling brand experience.
Online reviews are crucial for your home services business. Our Review Generation Playbook provides a comprehensive guide to help you consistently gather positive reviews and enhance your online reputation, including actionable strategies, scripts, and templates.
In today’s competitive pest control market, effective advertising is essential for standing out and driving business growth. By leveraging online platforms and targeted ads, pest control companies can attract customers and highlight their unique services. Here are 13 successful pest control ads and marketing strategies to inspire your own advertising efforts.
For lawn care business owners, staying informed with top-rated books can be crucial to success. These highly recommended reads offer invaluable insights and practical tips for improving operations, attracting clients, and growing your business, whether you're a seasoned professional or just starting out.
Discover how Google’s new AI-powered Search Generative Experience (SGE) could transform your search habits and impact your home service business. Let Coalmarch guide you through these changes and keep you ahead of the curve.
In March 2024, Google’s latest broad core algorithm update has marketers and business owners concerned about its effects on website performance. This update aims to enhance the relevance and authority of search results, with a particular emphasis on the role of Artificial Intelligence (AI) in content creation.
When it comes to marketing your pest control business online, every click counts and every conversion matters. Pay-per-click (PPC) advertising is an important part of any digital marketing strategy.
When combined effectively, print and digital marketing can complement each other to create a powerful and impactful strategy, helping you reach a wider audience and maximize campaign results.
Employer branding, the practice of shaping and promoting your company's image as an employer, is a game-changer for businesses aiming to build a positive workplace culture that attracts – and keeps – the employees who make your company great.
Building a great website that aligns with your business’ brand and goals is no easy feat. You likely spent months creating it yourself or working alongside a development team or agency to launch your site.
Thinking of starting a lawn care business? This step-by-step guide will walk you through everything you need to know to get started and succeed.
Planning ahead is essential for pest control companies to stay competitive and handle issues effectively. In a recent episode of the PMP Industry Insiders podcast, Donnie Shelton and Dan Gordon discuss why early planning is crucial and offer key strategies to consider for the upcoming year.
Contributors
How does your marketing performance stack up against others in the industry? Our annual marketing benchmark report breaks down marketing spend, lead costs, and performance trends across hundreds of pest and lawn businesses — giving you the data you need to make smarter decisions for the year ahead.
As proud sponsors of the PMP Industry Insiders Podcast, Coalmarch Marketing is honored to support meaningful conversations that drive growth, innovation, and leadership across the pest control and lawn care industries.
Join our ongoing webinar series featuring Coalmarch Marketing experts, industry leaders, and trusted partners sharing proven strategies to help you grow your business.